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PERFORMANCE MARKETING / CASE STUDY

Miami Money Exchange Google Ads + Meta Ads

1,571 conversions from local demand.

Downtown, Hialeah, Doral and remarketing campaigns generated 1,571.33 attributed Google Ads conversions in the quarter. Meta added 15 messaging conversations and 209 Instagram profile visits, reported separately by channel.

Reporting periodJuly 1–September 30, 2026
1,571.33Google Ads conversions
PEN 10.15cost per conversion
6,722Google ad clicks
86,277Google ad impressions

01 / The results, in context

Miami Money Exchange

Location-led campaigns make each branch’s contribution visible. Search connects people with the right location, while remarketing supports return visits. The case documents the conversion volume and investment behind that contact journey.

Google Ads PEN

1,571.33Conversions
Ad spend
PEN 15,956.71
Impressions
86,277
Clicks
6,722

Meta Ads USD

15 conversations · 209 profile visitsPrimary campaign results, shown by objective
Ad spend
USD 313.86
Impressions
17,806
Clicks
388

02 / How the campaigns are structured

01

Campaigns organized around locations

Dedicated campaigns cover Downtown, Hialeah and Doral, with remarketing on its own reporting line. All four spending Miami Money campaigns are included in the results.

02

Google and Meta, with defined outcomes

Google Ads reports attributed contact conversions. Meta’s messaging campaign generated 15 conversations at USD 13.51 per conversation, while its Instagram-profile campaign generated 209 visits at USD 0.50 per visit.

03 / Campaign breakdown

Google Ads

CampaignAd spendConversionsClicks
NUEVA- Miami Money Exchange DOWNTOWN 278PEN 7,831.73357.5412,041
NUEVA- Miami Money Exchange HialeahPEN 3,605.77267.5851,450
NUEVA- Miami Money Exchange DoralPEN 3,151.53322.1601,505
NUEVA- RMKT-Miami-Money-ExchangePEN 1,367.67624.0471,726

Meta Ads

CampaignAd spendThe results, in context
Campaña Perfil Miami MoneyUSD 105.19209 Instagram profile visits
Miami_Money_Msj_InteraccionUSD 202.7215 messaging conversations started
Miami_Money_Perfil_Seguidores_Interaccion_2026-09USD 5.95327 post engagements

04 / The platform behind the numbers

Official Google Ads report for the Miami Money account, with campaign-level spend and conversion creditsOpen full-size screenshot ↗
Official Google Ads interface · July 1–September 30, 2026. Filtered to campaigns containing Miami. The four campaigns with spend reconcile to 1,571.33 conversions and PEN 15,956.71. The separate Euro Money West Palm campaign is excluded.
Official Meta Ads campaign report for the shared Miami and Euro Money accountOpen full-size screenshot ↗
Official Meta Ads Manager · July 1–September 30, 2026. The shared account contains both brands and multiple objectives; only Miami-named campaigns are used in the Meta figures in this case.

05 / What these numbers mean

  • Google scope: four Miami Money campaigns. The Euro Money West Palm campaign visible in the same account is excluded from this case: PEN 5,412.32 and 114 conversions.
  • Google Ads is billed in PEN; Meta is billed in USD. Spend and conversion totals are kept separate across platforms. Conversions include calls, click-to-call, WhatsApp and forms, with fractional values from attribution.
  • Meta messaging conversations and profile visits are different outcomes and are not added together as leads. Reported conversions are events, not verified transactions or unique customers.

Metrics verified through AdKit’s connected platform reports. Screenshots captured in the official Google Ads and Meta Ads interfaces for July 1–September 30, 2026. Data extracted October 17, 2026; platform attribution can revise historical totals.

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