PERFORMANCE MARKETING / CASE STUDY
Miami Money Exchange Google Ads + Meta Ads
1,571 conversions from local demand.
Downtown, Hialeah, Doral and remarketing campaigns generated 1,571.33 attributed Google Ads conversions in the quarter. Meta added 15 messaging conversations and 209 Instagram profile visits, reported separately by channel.
01 / The results, in context
Miami Money Exchange
Location-led campaigns make each branch’s contribution visible. Search connects people with the right location, while remarketing supports return visits. The case documents the conversion volume and investment behind that contact journey.
Google Ads PEN
- Ad spend
- PEN 15,956.71
- Impressions
- 86,277
- Clicks
- 6,722
Meta Ads USD
- Ad spend
- USD 313.86
- Impressions
- 17,806
- Clicks
- 388
02 / How the campaigns are structured
Campaigns organized around locations
Dedicated campaigns cover Downtown, Hialeah and Doral, with remarketing on its own reporting line. All four spending Miami Money campaigns are included in the results.
Google and Meta, with defined outcomes
Google Ads reports attributed contact conversions. Meta’s messaging campaign generated 15 conversations at USD 13.51 per conversation, while its Instagram-profile campaign generated 209 visits at USD 0.50 per visit.
03 / Campaign breakdown
Google Ads
| Campaign | Ad spend | Conversions | Clicks |
|---|---|---|---|
| NUEVA- Miami Money Exchange DOWNTOWN 278 | PEN 7,831.73 | 357.541 | 2,041 |
| NUEVA- Miami Money Exchange Hialeah | PEN 3,605.77 | 267.585 | 1,450 |
| NUEVA- Miami Money Exchange Doral | PEN 3,151.53 | 322.160 | 1,505 |
| NUEVA- RMKT-Miami-Money-Exchange | PEN 1,367.67 | 624.047 | 1,726 |
Meta Ads
| Campaign | Ad spend | The results, in context |
|---|---|---|
| Campaña Perfil Miami Money | USD 105.19 | 209 Instagram profile visits |
| Miami_Money_Msj_Interaccion | USD 202.72 | 15 messaging conversations started |
| Miami_Money_Perfil_Seguidores_Interaccion_2026-09 | USD 5.95 | 327 post engagements |
04 / The platform behind the numbers
Open full-size screenshot ↗
Open full-size screenshot ↗05 / What these numbers mean
- Google scope: four Miami Money campaigns. The Euro Money West Palm campaign visible in the same account is excluded from this case: PEN 5,412.32 and 114 conversions.
- Google Ads is billed in PEN; Meta is billed in USD. Spend and conversion totals are kept separate across platforms. Conversions include calls, click-to-call, WhatsApp and forms, with fractional values from attribution.
- Meta messaging conversations and profile visits are different outcomes and are not added together as leads. Reported conversions are events, not verified transactions or unique customers.
Metrics verified through AdKit’s connected platform reports. Screenshots captured in the official Google Ads and Meta Ads interfaces for July 1–September 30, 2026. Data extracted October 17, 2026; platform attribution can revise historical totals.
