PERFORMANCE MARKETING / CASE STUDY
Dra. Johanna Villarreal Google Ads
336 conversions. A direct path to contact.
Three search campaigns recorded 336 conversions from 1,444 ad clicks in one quarter. Dra. Johanna Villarreal’s case brings the conversion volume, advertising investment and campaign performance together.
01 / The results, in context
Dra. Johanna Villarreal
The campaigns connect searches for the practice and its services with WhatsApp and telephone contact. General search contributed 274 conversions, laser-related search added 50, and the branded campaign added 12.
Google Ads COP
- Ad spend
- COP 927,116.99
- Impressions
- 16,809
- Clicks
- 1,444
02 / How the campaigns are structured
Three intents, one contact journey
General, laser-related and branded search are reported separately. The structure makes it possible to see which search intent generates each conversion and what it costs.
A measurable result
Google Ads attributed 327 conversions to the WhatsApp action and nine to the telephone-contact action. Together they account for the 336 conversions reported in the quarter.
03 / Campaign breakdown
Google Ads
| Campaign | Ad spend | Conversions | Clicks |
|---|---|---|---|
| Búsqueda [13/12] | COP 454,081.73 | 274 | 1,071 |
| laser | COP 441,592.96 | 50 | 318 |
| marca | COP 31,442.30 | 12 | 55 |
04 / The platform behind the numbers
Open full-size screenshot ↗05 / What these numbers mean
- Period: July 1–September 30, 2026. All three spending campaigns are included. COP 927,116.99 in ad spend / 336 conversions = COP 2,759 per conversion, rounded.
- Conversions are the contact actions recorded in Google Ads: 327 WhatsApp actions and nine telephone-contact actions. They are not a count of unique patients, completed appointments or sales.
Metrics verified through AdKit’s connected platform reports. Screenshots captured in the official Google Ads and Meta Ads interfaces for July 1–September 30, 2026. Data extracted October 17, 2026; platform attribution can revise historical totals.
