PERFORMANCE MARKETING / CASE STUDY
Euro Money Exchange Google Ads + Meta Ads
1,332 conversions across a local network.
Search and Performance Max campaigns recorded 1,332.20 Google Ads conversions during the quarter. Meta contributed 11 messaging conversations and 159 Instagram profile visits, with each outcome documented separately.
01 / The results, in context
Euro Money Exchange
The dedicated Euro Money account covers several local contact journeys: General and Kendall search, plus location-led Performance Max campaigns for Collins/South Beach/Downtown, Sunny Isles and Doral. A tourism-focused campaign completes the six-campaign reporting scope.
Google Ads USD
- Ad spend
- USD 5,575.88
- Impressions
- 426,753
- Clicks
- 6,931
Meta Ads USD
- Ad spend
- USD 311.99
- Impressions
- 16,384
- Clicks
- 386
02 / How the campaigns are structured
Local coverage through Search and Performance Max
Six spending campaigns contributed to the quarter. General and Kendall search are shown alongside the location and tourism campaigns, so the result can be traced back to its source.
Conversations as a separate Meta result
Meta’s messaging campaign produced 11 conversations at USD 18.55 each. The profile campaign recorded 159 Instagram profile visits at USD 0.65 per visit, alongside a separate engagement campaign.
03 / Campaign breakdown
Google Ads
| Campaign | Ad spend | Conversions | Clicks |
|---|---|---|---|
| collins/south beach/ dwtn MAX | USD 1,326.63 | 413.006 | 1,883 |
| sunny isles MAX | USD 1,215.03 | 124.996 | 960 |
| Euro_Money_Search_ General | USD 1,188.15 | 319.945 | 1,735 |
| Euro_Money_Search_Kendall | USD 966.65 | 297.255 | 1,426 |
| Pmax Doral | USD 683.28 | 100.000 | 470 |
| turismo desde europa | USD 196.14 | 77.000 | 457 |
Meta Ads
| Campaign | Ad spend | The results, in context |
|---|---|---|
| Campaña a perfil Euro Money | USD 102.63 | 159 Instagram profile visits |
| Euro_Money_Msj_Interaccion_Miami | USD 204.00 | 11 messaging conversations started |
| Euro_Money_Perfil_Seguidores_Interaccion_2026-09 | USD 5.36 | 260 post engagements |
04 / The platform behind the numbers
Open full-size screenshot ↗
Open full-size screenshot ↗05 / What these numbers mean
- Google scope: the dedicated Euro Money USD account, including all six campaigns with spend in the quarter. The Euro Money West Palm campaign in the separate PEN account is outside this scope.
- Google primary conversions include calls, call clicks, WhatsApp/contact actions and conversation starts. Fractional totals reflect attribution credits; they are not unique customers or completed exchanges.
- USD 5,575.88 in Google ad spend / 1,332.20 attributed conversions = USD 4.19 per conversion, rounded. Meta outcomes remain separate; no verified revenue or sales ROAS is claimed.
Metrics verified through AdKit’s connected platform reports. Screenshots captured in the official Google Ads and Meta Ads interfaces for July 1–September 30, 2026. Data extracted October 17, 2026; platform attribution can revise historical totals.
