E-commerce

Bali

Body

Store

PROJECT OVERVIEW

The Challenge

Bali Body is an Australian-made brand, founded in 2014, known as experts in bronzed and glowing skin. Its range covers self-tan mousses, serums and gradual tans, suncare and accessories, sold through regional stores for the UK, Australia, the US, Canada and Europe.

The UK storefront had to carry the brand’s premium, skincare-first positioning while handling regional pricing, shipping rules and a large catalogue of sets and bundles.

Regional Shopify storefront

Self-tan, suncare and bundle collections

Rewards and buy-now-pay-later integrations

Design & Experience

We leaned on full-bleed lifestyle imagery, warm neutral tones and the brand’s signature pink press bar featuring Vogue, Marie Claire, Body+Soul and 7NEWS. Product messaging like “93% Skincare” sits right in the hero, so the value proposition lands before the first scroll.

Final Result

The finished store combines a rewards programme, Klarna and Clearpay instalments, free shipping thresholds and easy returns into a clean shopping flow — a premium experience that matches an award-winning product line.

Bali Body proves that a premium brand can scale internationally without losing its identity — every regional store feels unmistakably Bali Body.

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